We Stand for Diversity, Equity, Inclusion, and Accessibility
We Stand for Diversity, Equity, Inclusion, and Accessibility
7 Pillars of DEIA
Industria Creative’s approach to Diversity, Equity, Inclusion, and Accessibility is reflected in 7 pillars:
Diverse POVs are critical in creating meaningful work, as exemplified by our team, Clients, and partners. We embrace diversity within diversity, and believe in equity over equality.
DEIA must be woven throughout the fabric of campaigns to decrease the cultural and demographic distance between creators and our audience.
If we need answers, insight, or another perspective, we ask the experts – folks with lived experiences and specialist organizations.
We not only respect, but champion everyone’s right to be their authentic self. We use empowering language and respect individual preferences in terminology and identities; and consider whether people use person-first or identity-first language, or other references.
Rather than the medical model of disability, we are committed to the social model which states that people are disabled by barriers in society, not by their impairments or differences.
We embrace accessibility as more than a set of codes. Accessibility becomes meaningful for all when it is flexibly and equitably designed. We also recognize that sometimes more than one solution can be provided to accommodate different people.
By relying on the leadership of people with the lived experiences we are speaking to, authentic voices dictate the narrative. We strive to eliminate stereotypes and recognize the kaleidoscope of experiences.