ARMANI BEAUTY
X TESSA THOMPSON
GLOBAL BRAND AMBASSADOR EVENT
A breakthrough, innovative and visual celebration of Armani Beauty's newest global brand ambassador, actor Tessa Thompson.
Client
Armani beauty
Market
Los Angeles
Line Of Business
Lip Power Lipstick, Illuminous Silk Foundation
Snapshot
VIP Event, Dance Performance
Armani beauty tapped Industria Creative to deliver a breakthrough, innovative and visual celebration of its newest global brand ambassador, actor Tessa Thompson.
The solution to achieving their vision was a spectacularly chic and immersive party at LA’s stunning 2 Michelin Star VESPERTINE — the architecturally and culinary stunning dining experience designed by acclaimed architect Eric Owen Moss and founded by chef Jordan Kahn.
VIP guests included Maude Apatow, Ava Phillippe, Rowan Blanchard, Jurnee Smollett, Angelica Ross, Ella Purnell, Maria Bakalova and Skai Jackson, among others. The brand formally introduced Tessa Thompson who officially welcomed guests and invited them inside the venue to explore three floors of product displays and education, virtual try on stations and branded content capture vignette.
Guests were treated to an outdoor illumination garden designed to connect guests to Armani beauty’s Illuminous Silk Foundation as they enjoyed Italian-inspired cocktails and hors d’oeuvres.
A show-stopping aerial dance interpreted the Armani beauty Lip Power Lipstick as three dancers floated overhead using the canvas of Vespertine’s façade as their stage.
