FX CHOE SHOW
FX Networks, Industria Creative’s longtime client, tapped us to develop an engaging activation to celebrate The Choe Show.
Client
FX Networks
Markets
New York, Los Angeles, Austin
Line Of Business
Original Programming
Snapshot
Multi-market Pop-up Activation, Premiere
The Choe Show, where world-renowned artist David Choe transforms his eccentric, compassionate and disruptive worldview into a lens for audiences to experience radical empathy for others, as he paints their portrait in real time.
Inspired by Choe himself, Industria’s creative approach was grounded in empowering consumers to contemplate the world around them and their own reality through the lens of self-reflection.
Our activation invited consumers to participate in an exchange of ideas via gifts with creative ties back to the artist and the show. At Brooklyn’s City Point + Dekalb Market Hall, we celebrated with local street food and indie businesses. In Los Angeles’ Platform LA, we encouraged wellness and fostered a sense of community, along with branded smudge; in Austin, we took over a house on Rainey Street complete with live music and art.
