HBO MAX HACKS
To promote Season 2 of HBO Max’s award-winning series Hacks, we went all out—creating our very own “Hacks Roadhouse” in Los Angeles.
Client
HBO Max
Market
Los Angeles
Line Of Business
Originals Marketing
Snapshot
VIP Event, Live Talent, Premiere
In the spirit of the road-trip-themed season, we decked out the venue with custom Hacks designs, including props from the show and character photos and quotes throughout the space. We also created a custom Hacks Roadhouse sign and displayed the large-scale key art overlooking the main party area.
The show’s talent, influencers and the who’s-who of the industry showed up in their ultimate roadhouse-chic looks with bolo ties, cowboy boots and blue jeans. The evening began with live comedy sets from writer Pat Regan and actors Luenell and Hannah Einbinder, followed by a preview of the first two episodes of the season.
After the screening, we got the party started. Our themed F&B included delicious margaritas served in boot mugs, and a taco truck with themed items (Shut Your Mouth Shrimp, anyone?), as well as a variety of other delightful beverages and delicious appetizers. We also had a Hacks merch station with keychains and apparel for guests to take home.
No roadhouse would be complete without a mechanical bull. Guests lined up all night for a chance to show off their skill and capture the moment. Yeehaw!
