KIEHL’S x TREVOR PROJECTPRIDE CELEBRATION

June can onlymean one thing:World Pride Month

Client

Kiehl’s

Market

New York

Line Of Business

Skincare

Snapshot

Fundraiser, Live Talent, VIP Event, Strategic Partnership

Industria Creative Lived Our Pride in 2022 with Kiehl’s, designing and producing their sensational VIP Fundraiser in support of The Trevor Project at The Standard High Line. Hosted by celebrity Becca Tilley, the goal was to honor The Trevor Project and its vital mission in suicide prevention for LGBTQIA+ youth.

Kiehl’s committed to donate $150,000 to The Trevor Project in 2022. Part of the donation came from proceeds from Kiehl’s limited-edition Pride Ultra Facial Cream. Additionally, for each guest who spun the fabulous donation wheel—hosted by drag queen, Shequida—Kiehl’s made an additional donation in their name. The event garnered an additional $10,000 for The Trevor Project.

The crowd was also treated to dance performances by Bob’s Dance Shop and photo opportunities with a hot-pink Kiehl’s motorcycle as DJ Dawson spun the night away. Thank you, Kiehl’s, for being an amazing client and for Welcoming All Since 1851.