The Four Seasons on O’ahu, Hawaii provided the perfect setting for a welcome brunch, followed by a masterclass by LA MER brand ambassador Patrick Ta. We included branding and product integration throughout. Next, LA MER-hosted a private surf lesson with Kelia Moniz, women’s world longboard champion and Hawaii native. We leveraged our beach location to capture editorial product shots. In the days that followed, we hosted additional activations, including a live podcast from the LA MER duty free store, creating content for the brand’s contact strategy including social media assets, editorial shots, candids, influencer posts, upcoming product launches, and so much more.

Finally, helicopters transported influencers to Kualoa Ranch, a private reserve, for a Champagne toast before making their way to the farewell dinner. This, together with all locations and experiences, not only captured the prestige of the brand, it also supported LA MER’s connection to nature and the environment.