OLD NAVYNOT SORRY SEASON
It’s OK to begin celebrating the holidays whenever you want!
Client
Old Navy
Market
National
Line Of Business
Brand Engagement
Snapshot
Live Performance, Content Creation Campaign
Old Navy’s “Sorry, Not Sorry” season says it’s OK to begin celebrating the holidays whenever you want! So we kicked-off the season in October with a surprise performance by the iconic Radio City Rockettes, who performed wearing Jingle Jammies, from the Old Navy store in Times Square. The event was hosted by TV personality and former Rockette Amanda Kloots.
The day began with Amanda inviting passersby outside the Old Navy store to join the fun and grab a front row seat for the surprise performance. Then, everyone, including Old Navy shoppers, had the opportunity to take their picture at a meet-and-greet with the Rockettes. The performance dropped on Old Navy-owned channels, including oldnavy.com, YouTube and TikTok, as well as on Amanda Kloots’ social channels.