FX NetworksAmerican Horror Story 1984Camp Redwood
We transformed 110 acres of the Santa Monica Mountainsinto a sprawling and immersive theater set.
Client
FX Networks
Market
Santa Monica
Line Of Business
Originals
Snapshot
Immersive Theater, Influencer Event, Consumer Sweepstakes
Industria Creative partnered with FX Networks to create the ultimate homage to ’80s slasher films: The Camp Redwood Experience, a real life version of the summer camp from American Horror Story: 1984. To do so, we transformed 110 acres of the Santa Monica Mountains into a sprawling and immersive theater set. It was a nerve-racking sleepover for superfans, horror tastemakers and sweepstakes winners alike—hosted, naturally, on Friday the 13th.
With welcome kits in hand, vans transported guests down a winding dirt road on the edge of a cliff, leaving them not only at the Camp Redwood entrance, but in the year 1984, complete with Trapper Keepers and uniforms with knee socks and ringer tees. From there, campers were off to explore and discover unsettling activities like ax-throwing as an interactive multi-track horror storyline was unfolding around them. Improv actors played the part of classic ’80s slasher film tropes, including the jock, a creepy groundskeeper and a shadowy killer!
Wayward hikers, campers-gone-missing and other disturbing oddities filled the day until night-vision goggles were donned and everyone made their way to the mess hall, where leather-masked butchers served an elevated camp-inspired menu. Secretly-taken Polaroids of each guest denoted where they were seated at the communal table. A camp-wide “black out,” met with screeches and screams, forced everyone outside, only to discover a missing guest from earlier in the evening—our killer’s latest victim.
After the scares died down and the killer was revealed, everyone roasted marshmallows, played ’80s board games, gazed under the stars and attended an AHS marathon, some even made their way to their cabins for some quick shuteye before the dawn broke and our activation wrapped.













