KIEHL'S SINCE 1851RETINOL
An immersive,high-speed drivingexperience at PorscheDriving Center.
Client
Kiehl’s Since 1851
Market
Los Angeles
Line Of Business
Fast-Acting Retinol Serum
Snapshot
Influencer + Media Event, Product Launch
Industria collaborated with Kiehl’s to deliver an immersive, high-speed driving experience at Porsche Driving Center in Los Angeles. Our goal was to drive home the product benefits of Kiehl’s Fastest-Acting Retinol Serum, bringing the “fast” story to life in the hearts and minds of 50 VIP skin care and beauty influencers and their followers.
With social media influencer and Kiehl’s skincare expert Dr. Tomassian, the bespoke experience leveraged social-forward skin experts to drive awareness and messaging. From branded vehicles and photo moments to product integration throughout, in addition to food and beverage offerings, we provided a multi-touchpoint event designed to fuel live social content, and engage influencer audiences across TikTok and Instagram.
