MAC
LOVE ME MODE
EXPERIENCE
GLOBAL VIRTUAL SUMMIT
A virtual event celebrating Love Me Liquid Lipcolour.
Client
MAC Cosmetics
Markets
Asia-Pacific, Europe, Middle East, Africa, North America, South America
Line Of Business
Lipcolour
Snapshot
Virtual Summit, Livestream, VIP Mailers
Industria Creative partnered with beauty powerhouse MAC Cosmetics to increase their market share in the lipstick category among young consumers.
Leveraging rich storytelling and immersive experiences designed to educate and entertain, Industria Creative conceived and launched MAC LOVE ME MODE – a virtual event celebrating Love Me Liquid Lipcolour, featuring brand advocates and Influencers across Asia-Pacific, Europe, Middle East and Africa, and the Americas.
Visitors, stocked with Love Me Liquid Lipcolour via custom mailers, logged-in to our virtual world which featured a custom digital photo booth and a mainstage with an amazing line up including an exclusive interview with socialite, author, and television personality Derek Blasberg.
Consumers could explore and discover panel discussions featuring top beauty experts and friends of the house, and Senior MAC artists led each of our influencers through a series of tutorials designed to utilize the products in the Love Me Mode Essentials Kit.
Our virtual experience was highlighted by an interactive product discovery room, and the result was an interactive and truly global “edu-tainment” celebration of self-love. With attendees spanning 32 countries across 97 cities, we realized an impressive 90% retention rate among thousands of visitors garnering hundreds of millions of impressions.
#MACCOSMETICS
