Cetaphil
Morning Pep Talks
Partnering with Lippe Taylor and Think Coffee in SoHo, we hosted a memorable activation promoting positivity as we introduced consumers to Cetaphil's new peptide-infused collection.
Client
Cetaphil in partnership Lippe Taylor
Market
New York
Line Of Business
Fragrance
Snapshot
Influencer + VIP Event, Product Launch, Warehouse Party, Live Talent
To celebrate Cetaphil Healthy Renew, the popular skin care brand’s new peptide-infused line, the brand encouraged consumers to take a double shot of confidence and caffeine by adding pep talks to their morning brew. Cetaphil challenged Industria Creative with bringing this idea to life from concept to execution. Partnering with Lippe Taylor and Think Coffee in SoHo, we hosted a memorable activation promoting positivity as we introduced consumers to the new collection. There, influencers and the media received pep talks over specialized “Healthy Renew” peptide-infused coffee, together with numerous product samples.
Giving the pep talk was none other than 26-year-old content creator and model from Kenya, Achieng Agutu. The self-proclaimed “Tantalizing Confidence Queen,” Achieng is known for posting short clips that uplift and empower her followers. A life-coach-meets-hype-girl, her speeches are instant mood boosters.
Dr. Dendy Engelman gave a keynote on product efficacy, led a Q&A and mingled with guests. The event also featured a product display, content creation moment and custom coffee sleeves featuring a pep quote, such as “Like a double shot for your skin,” alongside a peptide benefit, such as “sensitive skin, healthy-looking glow.” Industria also designed and produced a custom morning newspaper through the lens of Cetaphil’s Healthy Renew products to accompany the morning coffee and pep talks. After a VIP preview, we opened the experience to consumers.