Luxury giant Valentino tapped Industria Creative to conceptualize and produce a multi-day shoot in Los Angeles promoting various new Valentino Beauty products. As the production utilized both video and still content capture, our responsibilities were all-encompassing. Industria spearheaded everything from venue search and management to talent relations, glam squad procurement, set design, prop styling, lighting, audio, shoot oversight and content editing. Our efforts resulted in a stunning campaign that embodied the visual identity and aesthetic of Valentino Beauty and its latest products.

The lineup of beauty creators included the likes of Tommy Dorfman, Jackie Aina, Tashi Rodriguez and Lori Harvey, among others. The moving image and still content feature the talent wearing Valentino Beauty products, such as an array of alluring Rosso Valentino high-pigment lip colors or Rosa Emozione eyeshadow and blush. The creators posted their respective content during the holiday season, both on their personal accounts and on Valentino Beauty’s owned channels, creating shoppable moments through engaging content during the retail industry’s most important season of the year.

Our seamless execution of this two-day photoshoot was a testament to the versatility and know-how of our team, as well as the spirit of inventive creativity that has defined Industria from the start. We took a creative brief and exceeded expectations, delivering content that resonated with consumers around the world of a wide range of demographics.