Viktor&Rolf Flowerbomb Tiger Lily
Product Launch + Influencer Event
Storied luxury house Viktor&Rolf approached Industria Creative, tasking us with bringing to life an influencer event promoting Flowerbomb Tiger Lily, a new expression of its iconic fragrance.
Client
Viktor&Rolf
Market
Miami
Line Of Business
Brand Engagement
Snapshot
Product Launch, Influencer Event
Storied luxury house Viktor&Rolf approached Industria Creative, tasking us with bringing to life an influencer event promoting Flowerbomb Tiger Lily, a new expression of its iconic fragrance. A captivating, solar and wild fragrance that transports you to a tropical summer oasis, Tiger Lily is a solar burst that lights up your skin, allowing your sensuality to roar. With accords of coconut milk, mango and the Tiger Lily flower, the fragrance is a vacation in a bottle.
To create buzz around the new scent, we headed to the Miami EDITION to host a multi-day activation inspired by its tropical ethos. We invited a group of Latinx influencers and creators to spend the day with us as we celebrated Viktor&Rolf’s captivating new scent from the beach to the rooftop. During the day, guests enjoyed product integration at morning yoga led by Nicole Lucienne and beach excursions where invitees captured branded content promoting Flowerbomb Tiger Lily as they lounged poolside in private Viktor&Rolf cabanas. By the evening, Global Brand Ambassador Emily Ratajkowski (aka EmRata) hosted an exclusive rooftop party under the night sky for lots of product, content creation as DJ Yissel brought the beat, curating the perfect vibe.
Guests went on a visual journey through fragrance notes and bottle design during a bespoke drone show, a highlight of the evening. The scent of Flowerbomb Tiger Lily softly filled the air, enveloping guests in the unforgettable aura of Flowerbomb Tiger Lily. The event was an immense success and truly captured the laidback, sun-kissed spirit of Flowerbomb Tiger Lily.