PUMA x DUA LIPA
FLUTUR COLLAB
STREET ART FASHION COLLAB
A nod of respect to Dua’s heritage and a powerful symbol of metamorphosis and self-expression.
Client
Puma Entertainment
Markets
Europe, North America
Line Of Business
Collaborations
Snapshot
Series of OOH Hand-painted Interactive Murals, Influencer Mailer
PUMA teamed up with global pop sensation Dua Lipa to drop an exclusive collab—Flutur—bringing their creative partnership to the streets with the help of Industria Creative. Flutur—Albanian for “butterfly”—is both a nod of respect to Dua’s heritage and a powerful symbol of metamorphosis and self-expression.
We created hand-painted murals in North America and Europe to further evolve the collab’s butterfly motif. Symbolizing the changes caterpillars undergo as they become butterflies, the striking visual transforms as day turns to night with fluorescent paint and black light—bringing even more wow-factor to the PUMA x DUA LIPA mural installation.
To top it all off, the mural was interactive: By scanning the QR code, a custom Instagram filter allowed consumers to create and share their own Flutur expression on social media.
And naturally, no collab drop would be complete without mailers – our’s inspired by the advertising campaign!
#PUMAxDUA
