Industria Creative was tapped by Puma Running at a crucial time in the brand’s history. As Puma looked to re-enter and re-claim its rightful leadership role in the competitive running market, we were thrilled when Puma Running tasked us with creating elevated virtual media launch events for key global media in the APAC, EMEA and the Americas. The result: a multi-media press experience that highlighted the company’s renewed commitment to the category, along with product introductions of its highly anticipated (and subsequently highly praised and regarded) line of running shoes.